I'm an ex-wedding planner turned social media manager that loves ALL the pretty things, storytelling, tacos and naps. I help busy wedding & creative industry clients offload social media + blogging so they can get back to the things they love. I believe social media doesn't have to be hard. But it IS time-consuming - I can help you get your life back!



serena waller

social media


my dream clients say that I am...

Helpful, flexible, and honest

I make a splash in the following areas:

Digital Organization




get in touch with serena!

serena waller

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"Having owned a service-based business in the wedding industry, I knew how important social media is. As I've transitioned out of that service-based business into a brick and mortar retail store (still in the wedding industry), I needed a whole new approach to social media. Not only to reach the masses and grow my overall following but to specifically target the local market as I build my business and brand. I loved that the strategy session was only an hour-long because I felt like that would help to eliminate the "fluff" and get into the nitty-gritty. I feel like I have so much clarity! I feel like I came away with clarity on not only the direction I need to go but with a roadmap on how to get there." {strategy session client}

- Christina S., Refined Bridal Boutique

"The minute we had our consult over the phone I felt a great connection with Serena, and that her company was the right group to run my company marketing and help us with our social media business needs. She always did more than expected and never complained once. Not only are Serena and her team reliable, they are creative, easy to work with and communicate with. They go above and beyond your expectations and it’s more of a family built team environment with our partnership more than anything else."

- liz, Liz Kamali Events

"Serena was a LIFESAVER! When you have someone as professional, talented, personable, and knowledgeable as Serena on your side, the investment is truly some of the best money you can spend. I know at Simply Elegant we easily made our ROI through the clients we received through Instagram and our other national publications Serena landed for us. Do yourself a favor and hire her, TODAY!"

- Ashley E., The Simply Elegant Group

"I found your session ... to be THE most valuable of the entire program. You made it so easy for me to get set up and going, and I no longer dread managing my insta for my business. So thank you!"

{speaking engagement attendee}

- emily, Emily Monus Events

client testimonials

services + offerings


option one:

i'm ready!

hire serena


option two:

let's do this!

hire serena

Ala Carte

option three:

I need that!

hire serena

Two social media platforms + two curated blog posts per month

Three social media platforms + four curated blog posts per month

Together we'll craft a custom package. Options include: Strategy sessions, Content Planning, Blogging, Publication Submissions, Instagram, Pinterest & Facebook

a little Q&A



myers briggs:

love language:

i can't live without....

my go-to coffee order...

a fun fact about me...


Input, Relator, Activator


Words of Affirmation + Acts of Service

A good book. Hugs. A blanket.

Drip Coffee with Cream + Sugar

*OR a Flat White OR a Something Pumpkin Latte in October from my local coffee shop ;)

I was a radio DJ in college

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