Mary Kathleen Co.
Meet Mary Catella, Systems Integrator & Brand Strategist
What began as refining the backend of my own business grew into a passion for helping entrepreneurs build intentional, sustainable structure. As my photography business evolved, I realized strong systems are what allow creativity to thrive, and supporting other creative businesses became a natural extension of that work.
Now based in Charleston, I blend backend integration with brand strategy to create systems that feel aligned and supportive, so your creativity has room to flourish.
Visit her website →
Email Mary →
Favorite things:
- Mapping & Refining Client Workflows
I love stepping into a business, identifying friction points, and mapping out streamlined workflows that feel intuitive and aligned. There’s something incredibly satisfying about turning scattered processes into a clear, strategic system that supports both growth and ease.
- Aligning Systems with Brand Experience
I’m especially energized by ensuring backend systems reflect the front-end brand. From email automations to onboarding flows, I love designing touchpoints that feel cohesive, intentional, and supportive of the client experience.
- Building Visibility Infrastructure
Whether it’s refining SEO foundations, structuring blog workflows, or integrating Pinterest strategy, I love creating systems that quietly work in the background, driving long-term growth while my clients focus on their craft.
Services + Offerings:
Strategic Systems Foundation & Setup
A deep dive to establish the core systems that support your business. We audit workflows, set up essential platforms like HoneyBook and Flodesk, refine your client experience, and create an intentional structure that brings clarity and ease to your operations.
Ongoing Systems Optimization & Support
Ongoing support focused on refining and optimizing your existing systems and integrations. This includes automation updates, workflow adjustments, platform maintenance, troubleshooting, and regular check-ins that keep your systems aligned as your business grows and evolves.
Content Systems & Visibility Strategy
Strategic blogging and Pinterest systems designed to enhance long-term visibility and growth. This includes SEO-informed blog post support, Pinterest planning and pin design, blog-to-Pinterest workflows, and content strategy alignment that works behind the scenes to support consistent traffic and engagement.
Hear it from her clients:
She’s the only person I would ever trust in the backend of my business.
“Working with Mary has completely transformed how I manage my business. She set up my HoneyBook systems in a way that finally makes sense, streamlined my workflows, and made everything feel effortless behind the scenes. Mary is thoughtful, strategic, and incredibly knowledgeable. She’s the only person I would ever trust in the backend of my business. Her support has saved me an invaluable amount of time and stress, and I can’t even imagine running my business without her support and guidance.”
– Jamie Zambri, Jamie Lynn Photography
Thoughtful, professional, and wildly capable
“Mary is pretty much the other side of my brain. After photographing weddings with me for four seasons, Mary has stepped into a new role with Kalz Photography, helping me blog, streamline, and grow the business I love so much. This new chapter feels like another step towards serving our couples even better. Mary is thoughtful, professional, wildly capable, and truly one of the best people I’ve ever worked with. I trust her completely, and I don’t say that lightly!”
– Kristin Lavigne, Kalz Photography
Other Details:
Located: Charleston, SC, and serving clients worldwide
Packages: Every business is unique, which is why our work together is customized to your goals, workflows, and vision for growth.
