Cursor & Ink
Meet Kristen VanderHoek:
I help expert service providers turn their hard-earned experience into a cohesive, authority-building brand. Through strategy, messaging, copywriting, and creative direction, I’ll help you uncover the polished, powerful version of your brand that’s been there all along — so you can attract those dream clients and grow on your terms. Services include:
🎯 Strategy Sessions
✍️ Brand Retreat Days
✨ Full service strategy & brand development
If you’re looking for someone who prioritizes deep work and holistic solutions, let’s talk!
Visit her website →
Email Kristen →
Favorite thing:
Helping clients clarify their message, elevate their positioning, and bring everything together into a cohesive, high-impact brand experience.
Services + Offerings:
Brand Strategy Blueprint
Full-service brand development for established service providers ready to reposition and grow 🔥 We’ll uncover the heart of who you are as a brand and where you want to go — then articulate the message (words) and creative direction (visuals) to get you there. Can be expanded to include copywriting, design, and more.
Brand Retreat Day
A spa day for your brand ✨ We’ll focus on your biggest brand challenge and build out tailored strategy, messaging, or copy that gets you unstuck, focused, and moving forward. Think: mini brand strategy, voice guide, polished website copy, rebrand roadmap, or content plan.
Brand Strategy Session
Your brand fairy godmother on speed dial 🪄 Book a 60-minute, action-oriented strategy call to get personal, practical advice on a specific brand or messaging challenge — perfect when you’re overthinking, have a burning question, or just need some outside perspective and inspiration.
Hear it from her clients:
The best experience I’ve had
“I tried everything — other copywriters, messaging experts, DIY, even AI tools. This was hands down the best experience I’ve ever had. You understood everything that I wanted to say and made it stronger. Working with you is an absolute no-brainer for anyone ready for growth.”
– Esai Arasi, Content Marketing & Lead Gen Expert
Worth every penny and more
“RUN don’t walk to work with Kristen!! She has completely changed the direction of my business (in the best way). Not only is she incredible at what she does, but she goes above and beyond for her clients. The entire experience was thoughtfully curated, seamless, and enjoyable. The amount of thought and care Kristen put into crafting my brand was unmatched. There is no better person to bring your vision to life, and you couldn’t ask for a kinder, more brilliant partner. Working with Kristen is worth every penny and more.”
– Megan Smyth, Sales Copywriter & Consultant
Kristen made the magic happen
“Our updated brand message and design is like standing in front of a mirror — it’s so US! Our clients love it because it truly speaks to them and reflects what we do, and we love it because it reflects our future and where we want the business to go. Your professionalism and guidance were exactly what we needed. You made the magic happen and we couldn’t be happier!”
– Livia Zheng, Event Designer & Producer
Other Details:
Located: Based in Ottawa, Ontario, and serving clients worldwide.
Packages: 1:1 service packages start at $1700
