I'm a brand strategist and copywriter for creative small businesses. But I'm gonna be honest...I don’t have a degree in English. That said, I’ve always had a soft spot for honest, raw, deeply personal storytelling.
I grew up on countless community stages in the world of musical theater. I think that has everything to do with my passion for telling great stories that are heart-wrenchingly human. I love pulling out the good that’s buried in our scars and bruises, our mistakes and failures. I love celebrating our triumphs and revelations, and most especially, our tales of falling deeply in love, whether it's with ourselves, or our person, or our calling.
Most of all I love getting to know people -- creative small business owners like YOU -- for everything they are, and everything they dream of becoming. I feel privileged to make their vision a reality, giving it a voice with something meaningful to say and a purpose that makes them excited to get out of bed every morning to Get. To. Work.
Brand Strategy. Over four weeks of discovery, creative thinking, and a lot of collaboration we'll uncover the central story that pulls everything you are and everything you do together. This refined brand strategy and vision will make your small business smarter, more purposeful, and more profitable. You'll come out of the process with a ready-to-implement playbook, complete with values, brand pillars, messaging, tone of voice, creative direction for look and feel, style guidelines for content and writing, and more.
Copywriting. Because client's expectations are shaped by their daily brand interactions across web, social, print, and experience, it's more important than ever to ensure your business -- and everyone who represent it -- is equally effective in communicating and connecting across all of these areas. Some ways I've helped past clients include: copy for web, social, and collateral; media kits; team handbooks; customer welcome packets; and, writing for blogs, articles, and social.