Crystal here and I am the face behind The Crystal Collection Co. The Crystal Collection is a creative direction business who hones in on content strategy and client experience. As a creative director, my first job is to find what inspires you, what fuels you and where you want to be in both life and business. Then from there - we use these things to create a strategy that works for you and your audience! 

Strategy should be used as a way to connect to your ideal audience but the question I get so much is how do we do this? The answer: VISUAL STORYTELLING! My definition of visual storytelling is the use of visual content in the form of graphics, photos or video that tell the story of your brand and what a potential client would experience by engaging with you and your brand.

Why is this important? 
It's a way to show the personality and values behind your brand!
It allows your story to be consistent across all platforms!
It allows your clients to feel involved in your process
and one of my favorite reasons.. it's beautiful to look at! 

I think we can all agree that we are connected to stories more than just a new product or service. We get excited to see the solution and the hope for the outcomes. This is why storytelling is so important and why ALL businesses should be tapping into how to do this. When you are planning a brand shoot, your content or even a launch, these are the pieces that you want to think about. These are the things that need intentional curation and are pivotal in telling the story behind the photo.



crystal swift

business strategy

social media

my dream clients say that I am...

Creative, Ideas Person, Charismatic

I make a splash in the following areas:

get in touch with crystal!

crystal swift

I live for styling and directing brand and product photoshoots, planning launch day events and retreats are a close second!

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client testimonials

Crystal helped create brand photo shoots that captured Divine Design’s vision by first choosing perfect site locations. She worked to develop a detailed timeline sketching out lifestyle and product shots, as well as flat lays. Seamlessly everything flowed and there wasn’t any wasted time! She added her touch of photoshoot props with our apparel items and accessories to paint a picture of chic sophistication. Some direction was given to models as they posed picture perfectly. Crystal was the eyes to visualize purpose and bring everything to the surface!

- Dee Dee Lue, Divine Designs

I have known Crystal for years and she is so sweet. I love working with her because she is great at thinking though ideas, providing new ways to thinking when it comes to building your business and always so encouraging. She has helped me with several business and I would recommend her.“Working with Kelsea was a very thought provoking experience - one that made me really dive deep into my business and pull out from a vision I didn’t know was there!

Her process process forced me to slow down and gain some clarity on the direction I wanted to head next. The result has given the overall look and feel of my business a stronger presence. It has also allowed me to bring in a sister-company seamlessly with a refreshed, confident, streamlined brand presence!"

- Alex Davis, Glamour Revival

services + offerings

Content Strategy Coaching

option one:

let's do this!

hire crystal

Client Experience
Audit + Implementation

option two:

let's do this!

hire crystal

Brand Photoshoot Creative Direction

option three:

let's do this!

hire crystal

Let's dive into your content process and come up with a plan that fits your lifestyle. We will chat about content bathing, scheduling and the tools you need to make it happen!

Let's audit how your potential and current clients perceive and experience your brand, services and products. Then we'll take it a step further and implement the updates.

Let's pull together your next brand shoot. Outside the Midwest? CLICK HERE to see my step by step guide to take you through the process.

a little Q&A



myers briggs:

love language:

i can't live without....

my go-to coffee order...

a fun fact about me...


Input Individualization Strategic Ideation


Gift Giving

Creating experiences with those I love

(parties, vacations, brunches, you name it)

+ 2 pumps blueberry, 1 pump vanilla

Iced Latte

I co-lead my churches marriage ministry

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